Future First
#ShareBlackStories: Instagram x ‘Future First’
Year: 2021
FUTURE FIRST is a Reels storytelling challenge and masterclass in partnership with Melina Matsoukas to uplift and amplify the next generation of Black storytellers. This campaign inspires Howard students to use Instagram Reels and other in-product features to create films that tell the stories of Black culture in America.
Project Scope:
Campaign Strategy & Execution
Content Production
Creative Direction
Influencer Outreach
Talent Relations
Featured Press:
Campaign Strategy & Execution
Content Production
Creative Direction
Influencer Outreach
Talent Relations