SLUG Global Peach Tree-House

Year: 2019

Red Bull soft launched their Peach flavor with a special activation paying homage to Atlanta’s Peachtree roots. Slug conceptualized a two week treehouse installation with nods to Atlanta’s culture and Red Bull’s affinity for music and community. We hosted a series of events during the installation including a private media dinner, private viewings and a closing ceremony.

Project Scope:

• Campaign Strategy & Execution

• Content Production

• Creative Direction

• Influencer Outreach

• Talent Relations